V.R. & Associates
Program Management
Case Studies
Volkswagen Group of America
Challenge: Volkswagen Group of America is part of a worldwide family of brands and the third largest automaker in the world. The Group is made up of eight brands from six European countries: Volkswagen, Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda and Volkswagen Commercial Vehicles. V.R. & Associates must bring all brands under one cohesive Corporate Diversity Outreach message and branded environment at all Corporate Diversity Outreach events and conferences
Solution: Volkswagen Group of America Diversity Outreach exhibit featuring each brand throughout the design which communicates the family of brands under one group that delivers unify message to the audience nationally, regionally and locally. V.R. & Associates provides turn-key program management from exhibit design & production, venue selection, site survey, budget/cost management, display vehicle management & logistics, design and layout of exhibit floor plan, end-to-end transportation management to complete event/exhibit production services
Result: An exhibit which is impactful visually, powerful brand communication and messaging with versatility to adapt to multiple shapes and sizes of space and various venues. Most cost effective for the program
Volvo Cars of North America
Challenge: Volvo needs multiple program management services for various diversity marketing efforts with limited budget
Solution: V.R. & Associates provide end-to-end solutions to a Ride & Drive at a Golf Tournament, Brand positioning at the local chapter for the OCPC (Orange County Presidents Council) Annual Conference complete with the ribbon cutting ceremony featuring Volvo CEO with Opening Remarks, present Volvo products at various Asian, Hispanic and African American events as well as completing the production of "The Evening with The Influencers"
Result: Volvo met all of the objectives set by the executive management team with outstanding results and feedback from the communities, community leaders and influencers. The program was executed within budget, promoting good will in the diverse market sectors and met all of the criteria and goals set by the Vice President of Diversity and inclusion
